Well it’s finally time to get The Blog Coach back on the road, so welcome to the new and updated version of the site!
We will be looking at all aspects of blogging from the planning and design of blogs and blogsites which deliver on their business objectives, through to their marketing and ongoing development. In all cases, the focus will be firmly focused on the business aspect – not in terms of monetising your blog with adverts and the like, but in using a blog to develop business for your company.
The Blog Coach blogsite is designed and aimed at three main groups:
- corporates, small business and solopreneurs which are either planning or merely thinking about setting up a business blog to work for their businesses;
- those companies looking for ways to develop and/or market a blog which they have already set up for their business;
- anyone interested in understanding more about how to use the Social Media Marketing Toolkit they have at their disposal.
While it isn’t specifically aimed at experienced individual bloggers, I hope that The Blog Coach will be able to offer you something as well and I would welcome comments and feedback from you so that it can be shared with others.
In addition to the main categories which will help you identify areas of particular interest, there are also some guiding categories which will help to give focus to the posts. These will be:
- Planning and Setting up a Blog
- Writing and Developing your Blog
- Business Blog Marketing
- Blogging for your Business
- Corporate Blogging
- New Media / Social Media Marketing Toolkit
Although it will be aimed at and looking at the use of blogging in business sense and how to make it work for you, I hope that people running individual blogs will certainly gain from some of the sections.
So, whatever stage you are at with your Business Blogging, I invite you to dip in on a regular basis - to make that as easy as possible, why not add The Blog Coach to your favourite RSS Reader as well? Hopefully you’ll find the areas that we’re going to be discussing useful as well as interesting, and that you’ll feel the urge to join in!
I look forward to hearing from you.
