Blogging in the News – w/e 18 February 2007

Well, as the TV people would probably say, this is now back to its normal Sunday evening slot. So, without further ado, here are some UK based news articles on blogging which have graced the media this week.

Forrester Research report identifies blog strengths for marketers

which focuses on the ROI of Blogging which is a subject that taxes us all. I have a couple of posts coming up on the subject for my corporate readers which I hope will be of interest.

UK consultancy calls for training and HR companies to start blogging

is an appeal that I am not likely to disagree with from Righttrack. “A communication and community-building tool”, you say? Spot on again.

I blog, therefore I am £70,000 richer

Not what you might exactly call a business blog but clearly a way to attract publishers with your writing and do that book deal you’ve often dreamed of. Solopreneurs take note – a blog is a great way of spreading the word on that book or indeed getting a deal to write one!

Analysis: the future of user-generated content

is a predominantly MySpace based article on what will undoubtedly be the growing area of user generated content online and a subject which includes the area of blogging and the business side that it embraces.

Web offers dream of riches

has the Financial Times reporting on the rise of Personal Finance blogs in the UK. A lot seem to err on the side of “personal” rather than “business” blogs (and some just seem to err, to be honest) but its clearly a growing area and business related so takes its place here.

Famous Cartoonist and “UK’s Most Influential Blogger” Dupes Tesco Into Helping him Find a Dream Date for Valentine’s Day

is nice twist of a Press Release for Stormhoek but I love the way Hugh McLeod (he of Gaping Void fame) does it, hence the mention.

Related posts:

1. Blogging in the News – w/e 25 February 2007
2. Blogging in the News – w/e 11 February
3. Spotlight on UK Blogs – 16 February 2007