Will Google and Yahoo find my Blog?

Question

Does my blog only show up in Blog Search Engines like Technorati or will it also be found on Google, Yahoo and MSN?

The Blog Coach replies:

When they first start to run a Business Blog and learn about the Blog Search Engines, some people worry that blogs will only appear in these blog specific Search Engines and not in the mainstream ones. This is absolutely not true.

A Blog at the end of the day is a website which has certain special characteristics – therefore, it will certainly appear in the main Search Engines such as Google, Yahoo and MSN. In fact, blogs are much more likely to rank highly in the main Search Engines because they have some key elements that the Search Engines find very attractive:

• the fact that they are generally updated on a very frequent basis; Search Engines particularly like sites which are regularly updated and the more recent the information, the higher its relevance is likely to be;
• the inbound links from other blogs (and websites) which is part and parcel of the ethos of the blogosphere and which is one of the major factors in ranking sites;
• their internal structure, which is highly organised and groups similar posts together in categories. This creates highly relevant pages on individual topics which Search Engines love;
• the very focused nature and quality of their content which is at the core of what Search Engines are looking to offer their users.

The main Search Engines will find your Blog by following links to it from other sites that are already in their index, so there is no need to submit it directly to them. It will then be ranked using the criteria that are applied to any other site, criteria which will rank you well if you are using a Blog to good effect.

You can use other Search Engine Optimisation (SEO) methods in addition which will give an additional boost in your rankings, but you already have a number of advantages which will serve you well. So make sure that you write quality and targeted posts on a regular basis and ensure that you promote your blog well.

Related posts:

1. Great post titles give great reader figures
2. Using Technorati to research your future Blog or your Market