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	<title>Comments on: Blogging for Business</title>
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	<link>http://www.theblogcoach.co.uk/set-up-blog/blogging-for-business/</link>
	<description>Creating your Reputation Online</description>
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		<title>By: The Blog Coach</title>
		<link>http://www.theblogcoach.co.uk/set-up-blog/blogging-for-business/comment-page-1/#comment-1352</link>
		<dc:creator>The Blog Coach</dc:creator>
		<pubDate>Mon, 12 Feb 2007 23:26:03 +0000</pubDate>
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		<description>Thanks Des - I really like the idea of &quot;engagement marketing&quot;, it gets across that key element of interaction which a lot of marketing seems to lack nowadays. It does in fact get the concepts across better than the idea of &quot;educational marketing&quot; which is what I have tended to use, Thanks again.</description>
		<content:encoded><![CDATA[<p>Thanks Des &#8211; I really like the idea of &#8220;engagement marketing&#8221;, it gets across that key element of interaction which a lot of marketing seems to lack nowadays. It does in fact get the concepts across better than the idea of &#8220;educational marketing&#8221; which is what I have tended to use, Thanks again.</p>
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		<title>By: Des Walsh</title>
		<link>http://www.theblogcoach.co.uk/set-up-blog/blogging-for-business/comment-page-1/#comment-1277</link>
		<dc:creator>Des Walsh</dc:creator>
		<pubDate>Fri, 09 Feb 2007 00:07:39 +0000</pubDate>
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		<description>Thanks for the nice mention, Mark.

Great distinctions. Another phrase I learnt in the past day or so at the ad:tech Sydney conference was &quot;engagement marketing&quot; - which is especially important when we are looking at getting word of mouth, as you say, and gaining long-term/lifetime customers.</description>
		<content:encoded><![CDATA[<p>Thanks for the nice mention, Mark.</p>
<p>Great distinctions. Another phrase I learnt in the past day or so at the ad:tech Sydney conference was &#8220;engagement marketing&#8221; &#8211; which is especially important when we are looking at getting word of mouth, as you say, and gaining long-term/lifetime customers.</p>
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