As part of the process of planning your Business Blog, you need to decide what you want to call it. You may have decided this long ago - many people actually start from a name that they like and then develop the blog from there. Not recommended if you are doing it for your business though!
It is an important factor though, and certainly one which is worth spending time on. It’s important because your blog’s name is what people will remember first and foremost, it is what they will use to recommend your blog and this is what the blog search engines will use to refer to your Blog in their results.
The name of your Blog is likely to be mainly a personal decision – you may want to choose a name which reflects its contents, which incorporates the name of your business or which you simply liked and just wanted to use. A couple of words of warning on this:
- you need to choose something that you will feel comfortable promoting. So be aware that a name that you think is funny or clever now, needs to still be clever or funny in 12 months time;
- you may want to have the same domain name as the name of your blog, so it might be advisable to check on the availability of the domain name as well;
- in most blog software, the name of the blog is automatically included in the “Title tag” which is important in Search Engine Optimisation, so you may like to consider using one of your keywords in the Blog’s name.
The decision regarding the domain name that you use for your Blog is important as well, as I touched upon above - there is a fuller look at this area in the article Choosing a Domain Name for your Business Blog which covers the areas that you should bear in mind as you do so.
An additional point, some blogs give you the opportunity to have a tagline as well which is also used in the “Title tag” on the first page of your blog. Since you are given the opportunity, then select something which is catchy and works for you or add a short description about what the blog is aiming to do.
