Your Profile and contact details

Business Blogs as well as personal blogs, have a personal side to them which, in part, differentiates them from being just another website full of product information and advertising speak. That’s a key part of why they work so well in communicating ideas and opinions, and in gaining positive reactions.

So make sure that you provide your readers with a clear way of finding out about the person who is writing the blog and who they are going to be communicating with. Always remember to put up a profile up on your Business Blog and also a way for your readers to get in touch with you.

If you prefer to include your details as part of your sidebar then keep it short and sweet – there’s lots more information that you also want to be highly visible there. I personally prefer a link through to a separate page where you have a little more space to include whatever details seem appropriate to you.

Some profiles will focus on past work and experience ( no CVS though, please), others will have more of a current focus and outline future plans. What ever you put there, try to make it personal though and, for extra impact, put up a picture as well. Remember that from a networking perspective, your Business Blog acts as the hub at the centre of that network – people are therefore going to be interested in the “real you” and what makes you tick so give them some insights into the person behind the Blog.

You also want people to be able to contact you. They can do this by posting comments on your blog, but they may also want to get in contact with you directly. So, make sure that you also have your contact details on your blog, either as part of your profile or in a separate section – or both! There’s nothing more frustrating than finding a really interesting blog and wanting to get in touch with the author but not being able to do so.

Key tip: make sure that your profile and your contact details are clearly visible on your Blog and help start that conversation!

Technorati Profile

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